Vitae is being designed to connect customers with verified home chefs preparing fresh, culturally diverse meals — supported by clearer nutrition, allergen information and a guidance-based Health Score.
Many people want convenient meals that feel fresher, more balanced and easier to understand nutritionally. At the same time, talented home cooks from the UK’s multicultural communities often lack a structured route to reach customers professionally.
Vitae is the food-first solution: a platform where meals are fresh, chefs follow a compliance-led onboarding process, and dishes are supported by clearer nutrition, allergen information and a guidance-based Health Score.
See how it worksNo menus. No restaurants. Just the dish you want, from a verified chef near you.
Type 'Jerk Chicken' or 'Moroccan Tagine' — not a restaurant name. Find the food you actually want.
Our algorithm finds the nearest verified chef by cuisine, Health Score, availability, and allergens simultaneously.
See the full NHS-benchmarked score, macros, allergens, and dietary tags before you order anything.
Your compliance-led home chef prepares the meal fresh, to order, using quality ingredients.
Fresh, hot, and labelled — delivered via our integrated courier network directly to your door.
Your rating feeds the recommendation engine — every order gives you a better match next time.
The Vitae Health Score is a proposed 0–10 guidance score based on ingredient, portion and nutrient information. It is designed to help customers compare meals more clearly and will be reviewed with professional nutrition input before launch.
Calories, macros and fibre shown against UK healthy-eating reference values
Clear flags for higher saturated fat, salt or added sugar
All 14 major allergens declared before a dish can be listed
Dietary tags such as vegetarian, vegan, halal, no-gluten-ingredient and lower-sugar options, with safeguards
Designed for dietitian review, customer clarity and responsible nutrition transparency
Vitae was founded on a simple conviction: extraordinary culinary talent exists in every community, but many home cooks need a more structured and trusted pathway to reach customers. At the same time, many consumers want meals that are convenient, culturally meaningful and easier to understand nutritionally.
We are building that bridge: a platform concept that supports home chefs through onboarding, visibility and operational tools, while helping customers make better-informed choices about the food they order.
Vitae is for everyone who values fresh, trusted, home-cooked food — from British classics and Italian pasta to Indian curries, Nigerian stews, American comfort food, Portuguese dishes, Mediterranean plates and more.
Tell us what you would actually order, what would build trust, and which cuisines you want to see first. This form is for early research and launch updates.
Whether you cook British, Italian, American, Portuguese, Mediterranean, Indian, African, Middle Eastern, East Asian, Caribbean or fusion food — we want to hear from skilled cooks from every background.
Vitae is using these forms to validate demand, understand customer trust factors and identify potential chefs from all culinary backgrounds for interview. Submitting a form does not create a contract or obligation.
Last updated: March 2026 | Vitae Meals | hello@vitaemeals.co.uk
Vitae Meals ("Vitae", "we", "us") is a food technology business based in Edinburgh, Scotland. We operate the Vitae Meals website and associated pre-launch research forms. We are the data controller for personal information collected through this website.
When you use our Netlify-powered waitlist or chef interest forms, we collect:
We may also collect technical data such as your IP address, browser type, and pages visited via our analytics tools. This data is collected in aggregate and is not used to identify you individually.
We use your personal data to:
We will never sell your personal data to third parties. We will never share your data with advertisers.
We process your data on the basis of your consent, given when you submit one of our forms. Form submissions are processed through Netlify Forms and stored in the Netlify site dashboard. You may withdraw consent at any time by emailing hello@vitaemeals.co.uk. Where we have a legitimate interest in processing data to operate and improve our service, we rely on Article 6(1)(f) of UK GDPR.
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, or until you ask us to delete it. Waitlist data will be deleted within 12 months of our platform launch if you have not converted to an active user.
Under UK GDPR, you have the right to: access your personal data; correct inaccurate data; request deletion of your data; object to processing; and data portability. To exercise any of these rights, email hello@vitaemeals.co.uk. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.
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For any privacy-related queries, contact us at: hello@vitaemeals.co.uk